Since its inception in 1952, Pierce Furniture has been providing customers from the Southern Wisconsin area with quality furniture at affordable prices. Guests and their families, generation after generation, from the Beloit, Janesville, Monroe and Madison areas have made us their number one furniture store for many years.
Pierce Furniture is a family owned business dedicated to total customer satisfaction. You will appreciate the experience, courtesy and professionalism of our entire team.
So come in today and browse as long as you like--we offer a no-pressure shopping experience and will be glad to help you select furniture styles and fabrics that will provide you with a warm and inviting home.

We are conveniently located:
20 MI WEST OF BELOIT
20 MI WEST OF JANESVILLE
15 MI EAST OF MONROE
35 MI SO. OF MADISON
35 NW OF ROCKFORD
Just a short scenic drive!